Google mysticism – How SEO really works

Since Google has secret algorithms for determining the organic search results there ends up being lots of conjecture about how it works. Everyone has a theory and much of it is contradictory. Even though the algorithms are secret, there is still a ton of gaming of the search engine so Google spends a lot of time and resources trying to identify those who are breaking the rules. Trying to get a handle on how to proceed can be difficult. Many make a living just help websites with their SEO.

When I comb through so much of the information out there it starts to feel like some mystical entity exists called Google that millions a people spend a ton of time trying to understand. Whether or not Google is pleased with your website can determine a lot about how successful a website becomes. So I came up with some of the mystical laws that we all need to follow in order to please Google.

1. Matt Cutts shall be the voice of Google. All shall attempt to divine the meaning of his every word.
2. If you publish too many gateway pages you shall be removed from the Index.
3. If you violate the law of Google you may be sent to the Sandbox and someday may be allowed back into the Index.
4. Strive for many backlinks that are not nofollow and your Page Rank will be great.
5. If you try to gain SERP placement through hidden page content you will be removed from the Index.
6. If you stray into the darkness of Black Hat SEO you shall be removed from the Index.
7. Strive to create great content and you shall be blessed with many backlinks and Google will be pleased.
8. If you are removed from the Index you can request reconsideration through Google’s Webmaster Tools. Google may have mercy on you and allow you back into the Index.
9. If you buy backlinks Google will know and you will be removed from the Index.
10. Do not question Google about removal from the Index, repent and hope for reconsideration.
11. Beware links to and from bad neighbors, Google shall reduce your SERP placement.
12. In the end Google shall own the world through the power of AdWords.

So please follow these laws and you might just end up with great Google search engine placement.